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LONDONfit Personal Training

Need more reassurance?

Many of my clients have offered to provide references. If you'd like to know more before starting training then contact me and I'll be happy to put you in touch.

Client Testimonials

What my customers are saying...

"I trained with Joe more than a year before.
I truly enjoyed all my sessions with him. Each session was different - Boxing, Conditioning, Muay Thai and Krav Maga, among others.
In my opinion, Joe is a martial artist and a gentleman.
He is also very good at explaining difficult concepts/techniques in simple ways (maybe because he used to be a car engineer working for a very reputable luxury sports car manufacturer).
Furthermore he is always on time and he has a good sense of humour.
I would strongly recommend him to be your personal training coach."


"Joe is a great personal trainer and self-defence teacher.
He's been training me for several years, with great results. Highly recommend!"


"I've been doing 1:1 private Krav Maga sessions with Joe for over a month.
Joe is very good at tailoring his coaching style to meet students at where they are at. In a short amount of time I've picked up some very practical self-defence techniques and have gained a lot of confidence.
I cannot recommend him enough!"

Sports Psychologist & Fitness Coach

"I've been training with Joe for over a year and would continue training with him (probably forever) if I wasn't relocating out of London. I initially started learning self defence with Joe and he then became my PT, I would highly recommend him for both of these things.
Joe is a great teacher; he has a knack for explaining things in a tangible way and is incredibly patient when you don't grasp things the first (or second) time. This makes exercise much more accessible, it's way more enjoyable when you don't feel incompetent!
He's incredibly empathetic and has a great ability to put himself in your shoes, something that's essential if historically exercise and fitness has been a pretty alien concept. He also knows how to hold a conversation, which is a handy distraction from a workout, especially abs exercises (which are probably the only thing I won't miss about training with Joe).
I never had a specific goal around weightloss when I started training as that wasn't a core motivator for me. I have however lost weight (he'd be able to tell you how much, I have no idea) and I am 2-3 dress sizes smaller than I was when I started. More importantly, my whole relationship with exercise has changed. It's something that I actively enjoy and getting fitter has made me curious about other forms of exercise. As someone who was firmly in the "won't even run for a bus" camp, I'm still shocked that I run 5ks and actually (sometimes) enjoy them.
Joe has also taught me how to fight, this is something I never thought I'd be interested in, however it is now firmly my favourite form of exercise. It's also a skill that has made me much more confident as a person and also makes me feel safer in the world generally. Something I'm incredibly thankful to Joe for."


"Joe has been a great instructor.
He tailored his sessions for me which kept the training realistic and achievable - this has made me more confident to defend myself if I ever had to! Even the basic training I got definitely makes me feel safer as a woman.
Joe is a calm, relaxed trainer and I had some really interesting and informative sessions - with pointers from a psychological as well as physical defence aspect."


"I am sorry to say, but it is a big complement to you, that 3 sessions a week at BMF is not as effective in improving my fitness as one dedicated session with you. I will be back! You may quote me on that!"

HR Professional

"At the beginning of the year I made a big decision to change my career. To do so I had to get myself in shape and what better solution than a Personal Trainer?
As I've known Joe from Urban Krav Maga class and seen him putting heart and effort into it I decided to give it a go.
6 months later my goal plus a few extras have been achieved. I attended my exams with confidence and got through them so easily I couldn't believe it. I also lost weight, managed to get my work/life related stress under control through boxing/kicking exercises and discovered fitness can be fun. My eating habits changed completely and I quit smoking after 17 years.
Additionally, I'm improving my self-defence skills as Joe (as an Urban Krav Maga instructor) helps to build my confidence and equip me with "just in case" practical knowledge.
None of these things would ever be possible without Joe. PT sessions have become part of my weekly life and Joe has become one of my friends. I think there is no need for me to mention that I would recommend PT with Joe to everyone."


"I have been training with Joe for just over a year and while I have tried trainers before none had managed to both help me achieve my goals and be motivated to keep it up. I now do everything I can to protect the one evening a week that I train. I signed up to improve overall fitness, tone and for stress management. The result is that I have dropped a clothes size, am more confident when on a beach, friends have commented on how toned I seem to be and thanks to Joe's introduction of boxing I get great way to de-stress!
I would thoroughly recommend Joe. Whatever your goals are he will listen and identify how to help you reach them - for me the evidence speaks for itself and, much to my surprise, I really enjoy the sessions."


"Waking up one day realising the BIG 40 is looming and that I was completely unfit and overweight! Each decade had piled on the pounds and I decided that a PT was the only way forward for me. After a google search I found myself reading Joe's glowing testimonials, so I called to book my trial session and knew straight away that we would get on.
We've been training for 5 months now and my whole attitude towards exercise has changed. Thanks to Joe I now enjoy exercising and have the confidence to do things on my own. I've lost 10 kilos and a whole wardrobe of clothes that no longer fit me. My friends are constantly commenting as my body shape has completely changed. Joe has spurred me on all the way and has the perfect balance of strictness when I've needed a kick or compassion to motivate me.
I cannot recommend him highly enough and certainly cannot see my life without his training involved. I look forward to each training session and catching up with Joe as he has now become a fixture in my life. He varies the sessions and I have thoroughly enjoyed learning to punch and getting the frustrations of the day in the office out! Every girl needs Joe in their life to motivate, encourage and ultimately get fit."

Investment Account Manager

"I am not sure I can put into words how brilliant Joe is and just how much he has done for me. I have been training with Joe for over two years now and I hope he will continue training me for many more to come!
I have a long standing injury which not only did Joe take the time to research thoroughly, he also makes sure I never do anything that may cause further damage. He is funny, motivating and kind.
Last July I gave birth and Joe helped me lose my baby weight plus some! He is also brilliant with my son who comes to every training session with me.
Joe is so much more than my personal trainer, he is now also my friend. I cannot recommend him enough."

Scrummy Mummy

"I was never somebody who cared dramatically about my shape, but realising that 10 years had passed where I was to all intents and purposes 'overweight', I decided to do something about it.
I contacted Joe 9 weeks ago with the goals of weight loss and improving my fitness in mind, and I couldn't be happier with the results so far.
Having spent the last decade oscillating between sizes 12 and 16, I've now lost 20 pounds and am the proud owner of a size 8 dress which actually fits (well, just!).
I could not rate Joe more highly. Nor could I fault his methods of training and motivation. His humour, kindness and dedication make sessions fun and entertaining, and this, combined with the joy of seeing the pounds fall away, is why training with Joe is fast becoming a highlight of my week.
If you were thinking of enlisting the help of a personal trainer, you could not find one better than Joe."


"When I think of the pantheon of comedy greats - Benny Hill, Joe Pasquale, the Chuckle Brothers - Joe quite rightly deserves a seat at that most elevated of tables.
I was clearly stuck in a rut when it came to exercise. I'd convinced myself that certain exercises just didn't suit me and that my body shape was set. Patiently, calmly and with great humour, Joe has opened my eyes to a whole new range of training activities that are both fun and have delivered real results.
For example, I can feel the improvements in my core strength all day, every day. The back pain has gone, I have more energy and I am pretty sure that I even sleep better.
If the workload would allow it, I would train with Joe every day. I would recommend everybody just gives it a go - it has been a real revelation for me."

Management Consultant

"If you're thinking about training with a professional I highly recommend Joe.
He's been helping me get into shape and I couldn't be happier with the results. I'm more than 2 stones lighter and can now bike ride for over 3 hours.
I was hesitant at first, however after booking the trial session I wish I'd done it sooner. Joe made me feel very comfortable and helped me understand what I could achieve.
Joe's sessions are tailored specifically to me and he keeps track of my progress. For those few times when I've gone off-piste he explains in simple terms the effects and what I need to do to get back on track.
If you follow his advice you'll see incredible results in your body and mental well-being. Joe is an extraordinary physical trainer of tremendous knowledge, versatility and discipline.
For those that need that extra piece of motivation, I would recommend you train in the snow. Just practice dodging snowballs first..."

Senior IT Manager

"Picking up the phone to Joe was definitely one of my better ideas. I hadn't exercised properly in a few years and really wanted to improve my overall fitness and lose some weight.
I've been training with Joe for the last 3 months and I am delighted with my results so far. I had no idea I would see and feel the difference in my shape, tone and fitness in such a short time.
Bound to an office desk, I was plagued with back ache, and exercising with Joe has improved that 100%!!
Each session is focussed, challenging and above all great fun. Everybody needs a Joe!!!"

Training Consultant

"I have been training with Joe for several months now and find Joe to be professional, supportive and motivational.
The sessions are tough but enjoyable. With Joe's help and support I completed my first half marathon and I'm feeling fitter and gaining confidence.
I would recommend Joe to anyone."

Critical Care Specialist

"Another new year rolled around; another new year, another resolution about fitness.
Determined not to break my resolution this time, I decided to enlist the help of a PT. I began my search with doubts about personal training, not least visions of military style motivation.
Not so with Joe, I met him and quickly cast my pre-conceptions aside! Joe is a top notch trainer, he is a master of motivation and his knowledge has been educational. I now feel a lot more confident, stronger and actually find exercise fun! Never having used a personal trainer before, I now never need use another."


"I started training with Joe just over a month ago, I hadn't exercised for quite a while and had put on a lot of weight which was really depressing me. My boyfriend had been training with Joe for 6 months and seen amazing results.
I am 4 weeks in now and I have already lost 10 pounds in weight and reduced my body fat by nearly 20%. The sessions are tough and I often ache afterwards, but they are pretty enjoyable actually (never thought I would say that about exercise!).
Joe is very encouraging and motivating and has really helped me give myself the kick-start I needed. PT's I have used in the past at the gym just stood there and watched me run, cross-train or cycle which really didn't seem to help me. Joe has taught me new ways to exercise and tone my body and has also advised me on how to eat better and be more healthy. I would recommend Joe to anyone."


"I have been training with Joe for almost a year. My primary goal was to lose weight and dieting alone simply wasn't working. Getting a personal trainer has turned out to be one of my better decisions; with Joe's guidance and support I have lost just over 7 stones so far. I still have a way to go but already I feel fitter, stronger and can see that my body shape is changing for the better.
I would highly recommend Joe to anyone looking for a Personal Trainer; he has a fun, friendly but firm approach that will help you achieve great results!"

Company Secretary

"Joe trained me for only 6 months due to my relocation abroad. Had I the choice, I would have taken him with me! Whilst under his instruction, not only did I lose weight, tone up, and become fitter and stronger. I also learnt about nutrition.
Joe is an excellent personal trainer. He is motivating, supportive, fun and ultimately gets results. He's everything you could want in someone who puts you through your paces.
If you want a PT who really knows his Kettlebells from his boxing gloves then Joe is your man."

International Sales & Marketing Manager

"Joe is an excellent personal trainer. I quickly benefited from his sessions seeing an increase in strength that I had been unable to achieve on my own in the gym. I thoroughly enjoyed training with Joe, his sessions were challenging but still really enjoyable. Particularly the Kickboxing.
I highly recommend training with Joe whatever your fitness goals."


"I've been working with Joe since July 2009. During that time I've significantly improved my all round fitness, especially my strength, stamina and energy levels. I've also reduced body fat and increased my muscle mass. I don't believe I would have made these gains without Joe's help.
I've learnt so much about exercise techniques, nutrition and am now able to do exercises that I never thought possible. I plan to continue working with him long-term to build on my current fitness gains.
I've worked with two other good personal trainers in the past, but rate Joe at number 1 and would highly recommend him to anyone seeking health and fitness improvements."

Director - HR Consultancy

"Joe is the full PT package: he's professional; he's dedicated; he's organised; he's motivating; sometimes he's even funny. And his approach works - I noticed real body changes within 3 weeks."

Global Accounts Director

"With his wealth of knowledge, skill and expertise, Joe will carefully listen to you, your aims and priorities and devise a continually changing and challenging programme which combined with his easy-going manner and sense of humour feels more like fun than hard work.
He is completely open to your own input and suggestions, but will steer you in such a way that you are achieving much more than you thought possible. His infectious enthusiasm will kick-start your own virtuous circle of increased energy levels, noticeable results and the (almost) effortless incorporation of regular exercise into your everyday life."

Medical Toxicologist

"In just 2 months training with Joe I've seen a remarkable improvement in my fitness, strength and definition. His enthusiasm, knowledge and professionalism has greatly encouraged me to achieve my goals and go even further. I would thoroughly recommend him to any one looking to the same."


"I had been out of exercise for a while and feeling generally down about my appearance, when I friend suggested I get a trainer. I contacted Joe and after a long phone call felt confident and excited about beginning personal training for the first time. 2 months later and with Joe's help I've dropped a dress size, adapted my eating habits and feel much more confident and energised.
The thought of personal training had scared me initally, but it was one of the best decisions I've made. Not only has it really improved my fitness and physique, I feel more energised and really enjoy the sessions."

Head of Marketing and Recruitment

"Joe's a great trainer who pushes you hard and widens your knowledge and skills. I learned how to improve my running and how to kickbox as well as how to do the hardest squats in the world! I've loved training outdoors, once you've trained in the park there's no going back to the gym!"

Med Student/Researcher

"I originally bought a series of Personal Training sessions for my husband. He wasn't able to use them and generously offered them to me. I've been a runner for years (though mostly because I loathe other types of exercise), so definitely started with mixed emotions. However, I quickly realised that Joe's sessions were helping me to see results and increase my strength in ways that running never could. Joe introduced me to both Kettlebells and Kickboxing, which I loved. He helped me set goals and pushed me far more than I would ever push myself. It's a great overall experience and I'd highly recommend Joe and LONDONfit."

Learning & Development Professional

"On being diagnosed with Osteoporosis, I started to jog as I had been advised this would be helpful. I quickly became aware that I didn't know how to develop this, and being completely unfit before, I decided to seek expert advice.
Joe assessed me first, then designed a personal plan for me to increase my fitness. It gave me the confidence to believe I really could improve my fitness levels.
Having kept to his plan, I was able to run a 5km "Race for Life" event in Blackheath. Something I would never have believed I could do.
Now, feeling so much fitter, I continue to jog twice a week to maintain that fitness, together with other exercises Joe recommended.
Thanks to Joe, I am now the fittest I've ever been and inspired to maintain it."

Youth Work Administrator

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